Cadillac Highways: Mark W. Curran's Tribute To Route 66: The Main Street Of America

Route 66 Elvis Across America Roadathon 2002

2828 Cochran Street Suite 285 Simi Valley, CA. 93065

805-582-4865 Email: newmediadigital@hotmail.com

WHAT IS THE ROADATHON?

Starting on July 1, 2002, Mark W. Curran drove Route 66 Westward from Chicago on a 30 day whirlwind tour as an Elvis Impersonator, performing at stops along the way to celebrate the Mother Road and its unique contribution to America .

MISSION STATEMENT

To bring about an awareness of Route 66 as a national treasure from the unique perspective of an Elvis Presley impersonator. To rejoice in celebration of both America and its music, from a time when they showed boundless promise and the hope of our dreams fueled our national expansion and the highway served as the figurative and literal path to endless possibilities.

OBJECTIVES ACCOMPLISHED

To Bring About Awareness of Rt. 66 as an Historic National Treasure

To Encourage Preservation of Hwy. 66

Stimulate National Interest in Hwy. 66 As A Unique Travel Experience

Educate Public to the Historical Significance Of Hwy. 66

To Examine The Cultural Diversity Of Hwy. 66 Landmarks

Encourage Public Support Of State Hwy. 66 Associations

Chronicle Oral & Written Legends, Myths and Stories of Hwy. 66

METHODOLOGY

Travel 2,448 Miles Of Rt. 66 WEST From Chicago to LA

Extensive And Aggressive PR Campaign encompassing Radio, Web, Print

Rigorous Free Live Performance Schedule To Generate Crowds