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book prepares the reader
for the "Four Prong Marketing Attack."
The information flow kicks into overdrive as Curran leaves no stone unturned
in his methodology for finding and marketing to the online audience. He describes
each method in detail, showing in ways even an internet novice can understand,
the steps the musician must take in order to achieve marketing success.
"Sell Your Music" covers much ground within its relatively small volume (200
pages), such as handling your own public relations, getting local media coverage,
creating an effective online press kit and building an industry contact list.
There is even a section on harnessing the power of imprint merchandising!
Curran stays on target, always keeping the internet as his central focus,
while devising unique ways to use the offline world to compliment the musician's
online presence.
A great addition to the book are intensive interviews with the stars of the
home recording market, artists who have achieved remarkable results selling
their music online. Curran has managed to get these artists to reveal their
innermost secrets for internet music success, down to getting their exact
methodology for obtaining profitable results.
Screen captures are offered liberally throughout the book which illustrate
the websites and tools that can help the musician in his quest for audience
share. The resource section offers a listing of websites that are essential
for success, as well as a chapter on setting up the home digital recording
studio. An extensive bibliography and suggested reading section offers further
valuable resource data.
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(Reprinted with permission) |
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