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Never before in music business
history has there been the opportunity for musicians and songwriters who
create their own recordings to set up their own direct distribution networks
and to sell their own product online without the benefit of a record company
or record distributor.
The internet, it seems, has made all things possible.
In the newly emerging field of direct distribution of musical product for
the internet, there are few books on the market which focus specifically
on marketing techniques. It seems what few writers and publishers have tackled
this subject have not done so with much planning or budget.
An exception to this is Mark W. Curran's comprehensive treatment of the subject
in his new book "Sell Your Music!", published by NMD Books.
It offers valuable insights and specific marketing techniques found to be
effective in reaching "target" music markets. Musicians are encouraged to
identify their own niche audiences, ferret them out, and develop and implement
a strategic marketing campaign designed to give that target market what it
wants.
Curran begins his treatise by giving an overview of the online music market
and where it is headed, and how musicians and songwriters alike can benefit
from an industry that is one of the fastest growing sectors of the music
retail business.
The book then moves into the importance of demographics and packaging, and
examines the best ways for musicians to create a product that will survive
the rigors of the marketplace. After a short explanation of file compression
technologies, the
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